Marketing and Public Relations in Sports

Catalog description

The course involves an investigation of revenue source available to sport organizations and sport-marketing plans utilizing the concepts of product, price, promotion, sales and advertising. It will further examine aspects of external and internal communication in sport pertaining to community, customer, employee and media relations. Areas of focus include: the marketing of domestic, league and international sporting competitions; sports branding; event sponsorship and marketing; media involvement; the value and ROI of investing in sport; athlete endorsements; sponsorship in international sport; social media policies in high school and collegiate sport; and aligning marketing goals with that of the educational institution.