Equine Sales & Marketing

Catalog description

Three semester hours (2 lec / 2 lab) This course involves discussions of the economic, structural, cultural, and political factors impacting marketing functions in equine business enterprises. Advertising and promotions for sale horses, determining prices for horses, breeding fees, how to analyze pedigrees and black type pedigrees, as well as the application of market research design and methodology in establishing equine sales related businesses. Students will also learn how to fit and prepare a young horses for sale. Prerequisites: EQSC 240 or ANS 1319 .