Business Research Methods and Analytics

Catalog description

This course is designed to help students learn the key elements in the process of designing and conducting a research project: writing an introduction; stating a purpose or research aims for the study; identifying research questions and hypotheses; and advancing methods and procedures for data collection, analysis, and interpretation. Through a combination of lectures and business case studies, graduate students will learn how big data can support manager’s decision making and how business analytics can be leveraged by organizations to gain a competitive advantage. The case studies explored will illustrate how companies take advantage of different sources of data with different analytical techniques to improve performance, gain an understanding of optimizing results for better decisions, and employing analytical methods to translate data into key insights. This course will also cover a variety of research methods commonly used by business students, from survey design to advanced statistical analysis. Emphasis will be placed on the role of technology in research and current business analytics tools.