Business Analytics for Managers

Catalog description

This course provides students an opportunity to understand the underlying framework of business analytics, the role of big data in today’s dynamic organizational environment and using analytical models in business operations and decision making. Through a combination of lectures and business case studies (using SAP®), graduate students will learn how big data can support manager’s decision making and how business analytics can be leveraged by organizations to gain a competitive advantage. The case studies explored will illustrate how companies take advantage of different sources of data with different analytical techniques to improve performance, gain an understanding of optimizing results for better decisions, and employing analytical methods to translate data into key insights.