SALES TECHNOLOGY AND ANALYTICS.

Catalog description

The course will focus on applying sales technology tools and sales analytics to sales and sales management processes in order to improve salesperson and sales manager performance. The course will introduce students to a variety of software applications, including those for CRM, Web Conferencing, Form Builders, Collaboration and Communication, Presentation, and Analysis. In addition, the course will cover sales analytics, including how to use spreadsheets to generate key performance indicators and other analyses to improve salesperson performance. The course will emphasize the management of relationships with customers is a critical organizational competency. How to select the right tools for sales success and the development of effective selling strategies is the focus of this topic. Prerequisite: MARK 3322 or SALES 3322 with a grade of C or better.