MARK 3342
MARKETING AND PHILANTHROPIC STRATEGY.
University of Texas at Arlington · UGRD · Fall 2026
1 section
Catalog description
This course applies the principles of marketing to the promotion of philanthropic initiatives. Consumer behavior theories are used to explain why individuals and corporations give and help others. Precepts from strategic marketing are also applied as students learn how to design and implement a strategic giving program. Prerequisite: MARK 3321 with a grade of C or better and junior standing.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #texas_arlington_new-4314Fall 2026UGRD3 credits
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