MANAGEMENT OF THE DIGITAL ENTERPRISE.

Catalog description

This course explores the strategic applications of emerging digital technologies-including artificial intelligence, cloud computing, data analytics, blockchain, and the Internet of Things (IoT)-in driving business and societal transformations. Through in-depth analysis of a variety of real-world contemporary cases, and interactive presentations, students will gain practical insights into how firms harness digital tools to enhance decision-making, streamline operations, and create innovative business models. They will also learn how to evaluate and implement digital technologies that align with the business strategy and goals of an organization to ensure its long-term success.