INTRODUCTION TO E-COMMERCE.

Catalog description

Examines current and projected developments in electronic commerce. Topics include the information technologies upon which electronic commerce is based, such as the telecommunications infrastructure; new perspectives on space, time and money in business; electronic consumers and advertising; the effect of e-commerce on logistics and supply chain management; electronic financial markets and digital payment mechanisms; marketing through digital storefronts and virtual corporations; new frontiers of business such as electronic auctions and business to business e-commerce; the relationship between e-commerce and successful business strategy; and finally, public policy. Formerly BUSA 3330; credit will be granted only once. Prerequisite: INSY 2303 .