EMBA 5311

STRATEGIC MARKETING MANAGEMENT.

University of Texas at Arlington · UGRD · Fall 2026

1 section

Catalog description

The course focuses on how to develop and deliver products and services with meaningful customer value. Students learn to evaluate market potential, price products optimally, and evolve marketing strategies to capitalize on business shifts.

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Class #texas_arlington_new-0900Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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