COMS 4300

PERSUASIVE COMMUNICATION.

University of Texas at Arlington · UGRD · Fall 2026

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Analysis of the means by which persuasive communication affects individuals and society. Extensive reading of theories of techniques of persuasion. Study of the adaptation of motivational appeals, structural strategies, and other persuasive techniques in interpersonal and public contexts. Prerequisite: COMM 3315 and COMS 1301 ; COMS 2304 with a grade of C or better (2.0/4.0).

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Class #texas_arlington_new-1547Fall 2026UGRD3 credits
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