ADVT 4300

DIGITAL INTEGRATED MARKETING COMMUNICATION (IMC) MANAGEMENT.

University of Texas at Arlington · UGRD · Fall 2026

1 section

Catalog description

Theory and management of digital integrated marketing communication. The course focuses on using digital analytics to plan and execute successful integrated strategies that reach appropriate audiences with targeted messages. Key topics include digital advertising, social media, digital media, email marketing, and search engine optimization (SEO). Prerequisite: A grade of C or better in PREL 3320 .

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Class #texas_arlington_new-1455Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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