MARK 5311

MARKETING.

University of Texas at Arlington · UGRD · Fall 2026

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Survey of activities involved in marketing. Emphasis is on developing a managerial point of view in planning and evaluating marketing decisions of the firm. Analyzes decisions with respect to products, price, channel, and promotional variables and considers questions relating to cost efficiency, demand, social responsibility and regulations.

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Class #texas_arlington-4333Fall 2026UGRD3 credits
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