MARK 4335
MULTICULTURAL MARKETING.
University of Texas at Arlington · UGRD · Fall 2026
1 section
Catalog description
This course involves readings and discussion of topics related to multicultural marketing. The primary focus will be on how to apply the principles of marketing to identify and reach the growing ethnic subcultures in the U.S. population. Careful consideration will be given to the historical context and ethical implications of these marketing activities. Practical aspects of business development will also be emphasized. Prerequisite: MARK 3321 with a grade of C or better.
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Availability not recently verifiedClass #texas_arlington-4325Fall 2026UGRD3 credits
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