ADVANCED MARKETING MANAGEMENT AND STRATEGY.

Catalog description

Advanced marketing management and strategy helps students look at marketing strategy in light of the strategy of the firm. It is helpful for students pursuing careers in marketing and management. Students will learn how to 1) develop marketing strategies for creating customers, 2) evaluate an organization's opportunities for creating customer value, 3) create a defensible position for the organization, and 4) evaluate competitive advantage in terms of financial value. Prerequisite: MARK 3321 , MARK 3324 and MARK 4311 with grades of C or better, and 90 credit hours.