MARK 4320
PRODUCT AND BRAND STRATEGY.
University of Texas at Arlington · UGRD · Fall 2026
1 section
Catalog description
This course is about understanding product and brand strategy adopted by firms, existing and new. We will begin the journey by understanding new product design and innovation with examples [including prototyping] and culminate in how new products become established brands through the product life cycle by way of strategic components such as price, distribution, packaging, promotion and brand extensions. Prerequisite: MARK 3321 with a grade of C or better.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #texas_arlington-4321Fall 2026UGRD3 credits
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