MARK 4303
RETAIL MARKETING.
University of Texas at Arlington · UGRD · Fall 2026
1 section
Catalog description
Students are introduced to the world of retailing through the consumer's perspective and from a managerial viewpoint. Topics studied include types of retailers, consumer buying behavior, retail site locations, merchandising, store layout and design and customer service. Students gain practical knowledge through projects, retail site visits, and relevant case studies. Special attention is paid to the retail mix, multichannel retailing, and retail marketing strategies. Prerequisite: MARK 3321 with grade of C or better.
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001
Availability not recently verifiedClass #texas_arlington-4318Fall 2026UGRD3 credits
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