MARK 3323
INTEGRATED MARKETING COMMUNICATION / ADVERTISING.
University of Texas at Arlington · UGRD · Fall 2026
1 section
Catalog description
A managerial approach to coordinating all promotional activities including advertising, direct marketing, sales promotion, personal selling, public relations/publicity, and internet marketing/social media, to produce a unified, market-focused message. Message development and media analysis/placement are examined within the context of the role each promotional tool plays in marketing strategy development. Prerequisite: MARK 3321 with grade of C or better.
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001
Availability not recently verifiedClass #texas_arlington-4311Fall 2026UGRD3 credits
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