HOSPITALITY SALES & MARKETING.

Catalog description

Designed to provide students with an introductory guide to hospitality sales and marketing. This course covers various sales & marketing-related topics including sales leads & revenue generation, types of sales calls, sales process (funnel), and the relationship between sales and marketing. Use of technology, media relations, and promotions, customer behavior, brand positioning, market segmentation, communication, and social marketing to define, analyze, and solve problems from a marketing perspective. The course will introduce sales and marketing strategies that truly reflect the realities of the industry to enable students to apply and utilize them in their career. Prerequisite: HOSP 3350 or HOSP 3351 , and MARK 3321 .