DIGITIZATION, ECONOMICS AND STRATEGY.

Catalog description

Economics and strategy applied to emerging online markets: the gig economy (e.g., Airbnb, Uber, Slashdot), digital entertainment (e.g., Spotify, Netflix, Hulu), and video gaming (e.g., World of Warcraft, Play Store, Twitch). Economic concepts covered will include platforms, pricing, product positioning, product bundling, social networks, and collaboration. Explores how various IT innovations have disrupted business models and the strategic implications of future innovations. Prerequisite: ECON 2306 or Consent of the instructor.