ADVT 4301
ADVERTISING AND IMC CAMPAIGNS.
University of Texas at Arlington · UGRD · Fall 2026
1 section
Catalog description
Advanced study in the application of advertising and marketing communication theories. Advertising campaigns are developed consistent with Integrated Marketing Communication and branding programs. Student agency teams develop speculative advertising and IMC plans for organizations, products and/or brands. Prerequisites: A grade of C (2.0/4.0 scale) or better in the following courses: ADVT 3305 , ADVT 3306 , ADVT 4300 , and PREL 3330 .
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Availability not recently verifiedClass #texas_arlington-1456Fall 2026UGRD3 credits
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