SPMT 374

Strategic Sport Marketing

Texas A&M University · UGRD · Fall 2026

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Credits 3. 3 Lecture Hours. Managing customers to maximize long-term company profits focused on managing at the strategic level by targeting, acquiring, retaining and growing customers. Prerequisite: Grade of C or better in SPMT 260 , SPMT 262 , SPMT 265 , SPMT 270 , SPMT 272 , and SPMT 295 .

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Class #texas_am-5258Fall 2026UGRD
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