Fan Behavior in Sport

Catalog description

Credits 3. 3 Lecture Hours. Communication with current and potential consumers; importance of identifying and understanding consumers when planning, creating, and performing marketing activities. Prerequisites: Grade of C or better in SPMT 260 , SPMT 262 , SPMT 265 , SPMT 270 , SPMT 272 , and SPMT 295 ; junior or senior classification.