Strategic Planning And Marketing II

Catalog description

Credits 3. 3 Lecture Hours. This course builds upon strategic planning and marketing concepts introduced in PHPM 614 . It provides an overview of marketing and how it can be applied effectively to health care organizations. The course covers the history of health care marketing, basic marketing concepts and tools, the process of developing and managing a marketing plan, and the nature of health care markets and consumers. Prerequisites: PHPM 605 or PHPM 606 prior or concurrently and PHPM 614 .