PHPM 614

Strategic Planning and Marketing

Texas A&M University · UGRD · Fall 2026

1 section

Catalog description

Credits 3. 3 Lecture Hours. Introduction to strategic planning and management in health services organizations; processes and formats employed in strategic planning and marketing; elements of market assessment, environmental analysis and strategy development; case studies and practices. Prerequisite: PHPM 605 or PHPM 606 , or concurrent enrollment.

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Class #texas_am-4685Fall 2026UGRD

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