Product Lean Launch for Engineers

Catalog description

Credits 3. 2 Lecture Hours. 2 Lab Hours. Exercises in the creation of an engineering-centric business using lean startup principles; customer and market validation; value proposition creation; minimum viable product (MVP) development; customer value chain discovery; communication skill training; development of a business model canvas for a student-developed engineering product business idea. Prerequisites: Grade of C or better in MTDE 311 , MTDE 312 , MTDE 313 , or MTDE 314 ; or approval of instructor.