MKTG 705
Market and Customer Insights
Texas A&M University · UGRD · Fall 2026
1 section
Catalog description
Credits 1 to 4. 1 to 4 Lecture Hours. Strategic challenges in understanding customers, both in consumer and business markets; customer decision-making, buyer behavior, market segmentation, marketing environment and marketing research. Prerequisite: For Master of Science in Business students only.
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Availability not recently verifiedClass #texas_am-1029Fall 2026UGRD
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