Seminar in Marketing Strategy Research

Catalog description

Credits 3. 3 Lecture Hours. Review of research on marketing strategy content; formulation process and implementation related issues; includes antecedents, outcomes, mediators and moderators of the relationship between marketing strategy and performance; strategic marketing alliances; market pioneering; multimarket competition; global competitive strategy; interdependencies between marketing, business and corporate strategy. Classification 6 students may not enroll in this course. Prerequisite: Doctoral classification.