MKTG 680
Seminar in Buyer Behavior
Texas A&M University · UGRD · Fall 2026
1 section
Catalog description
Credits 3. 3 Lecture Hours. Detailed examination of the literature in consumer and industrial buyer behavior with emphasis on conceptual and empirical issues; critical analysis of buyer behavior theory. Classification 6 students may not enroll in this course. Prerequisites: MKTG 650 or equivalent; doctoral classification.
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001
Availability not recently verifiedClass #texas_am-1021Fall 2026UGRD
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