MKTG 673
Services Marketing
Texas A&M University · UGRD · Fall 2026
1 section
Catalog description
Credits 3. 3 Lecture Hours. Marketing concepts and strategy as applied to service organizations, unique characteristics of services, marketing challenges posed by those characteristics and ways to meet those challenges effectively. Special emphasis on service quality. Classification 6 students may not enroll in this course. Prerequisite: MKTG 613 or MKTG 621 or equivalent, or approval of instructor.
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Availability not recently verifiedClass #texas_am-1019Fall 2026UGRD
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