MKTG 671

Innovation and New Product Launch

Texas A&M University · UGRD · Fall 2026

1 section

Catalog description

Credits 3. 3 Lecture Hours. Strategy and management of the new product development process, portfolio management and innovation charters for new products; topics include creativity, trade-off analysis, concept testing, design and launch. Prerequisite: MKTG 613 or MKTG 621 or equivalent.

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Class #texas_am-1018Fall 2026UGRD

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