Selling Financial Products and Services

Catalog description

Credits 3. 3 Lecture Hours. Exploration of financial products and services specific to the banking industry; study of marketing and sales skills to represent major banking products and services to clients and prospects of commercial banks; marketing and sales strategies and processes of commercial banks that result in successful positioning of the bank in its trade territory; application of consultative sales process, identification of personality styles and temperaments and effective presentation skills. Prerequisite: MKTG 321 or MKTG 621 .