Advanced Marketing Analytics and Data Visualization

Catalog description

Credits 3. 3 Lecture Hours. Emphasis on data-driven business and marketing strategies; focus on various state of the art methodologies and platforms (i.e., software) to deploy and develop business strategies; exploration, summarization, and interpretation of various methods and data using SAS, R, and SQL; survey of data cases where specific business/marketing problems are solved using data and methods; exposure to recent developments in technologies (i.e., development in ML/AI, Robotics, and various newer platforms); using design principles to effectively explore data and communicate insights from data using visualization techniques. Prerequisite: MKTG 625 .