Marketing Analytics and Data Visualization

Catalog description

Credits 3. 3 Lecture Hours. Analysis of business data using mathematical statistics aided by computer software applications in order to make enhanced data-based decisions; conducting market performance analysis and forecasting future firm performance using statistical methods, and combining data analytic techniques and case studies to understand how to solve marketing analytic problems in a scientific and process-driven manner; using design principles to effectively explore data and communicate insights from data using visualization techniques. Prerequisite: MKTG 621 or equivalent.