Data Visualization for Marketers

Catalog description

Credits 3. 3 Lecture Hours. Summarization, analyzation and interpretation of complex data using graphical representation of statistics to inform and drive business decisions, including long and short term forecasting; data analysis and design principles to effectively explore data and communicate insights from data using visualization techniques; effective use of computer applications to analyze, interpret and visualize complex data. Prerequisites: MKTG 321 , MKTG 409 , or MKTG 621 .