MKTG 602

Marketing Metrics

Texas A&M University · UGRD · Fall 2026

1 section

Catalog description

Credits 3. 3 Lecture Hours. Utilization of various data and statistical modeling to measure the effectiveness of marketing activities; focus on designing and testing a variety of modeling and mathematical techniques for the optimization of marketing profitability. Prerequisites: MKTG 321 , MKTG 409 , or MKTG 621 .

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Class #texas_am-1000Fall 2026UGRD

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