MKTG 451

Heathcare Marketing Analytics

Texas A&M University · UGRD · Fall 2026

1 section

Catalog description

Credits 3. 3 Lecture Hours. Data-driven marketing strategy for healthcare industries, data handling and management techniques; use of statistical software to estimate marketing models; project-based course focused on healthcare industries to improve quality of health. Prerequisites: MKTG 321 .

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Class #texas_am-0996Fall 2026UGRD

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