MKTG 448

Marketing Strategy

Texas A&M University · UGRD · Fall 2026

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Credits 3. 3 Lecture Hours. Integrated perspective of marketing strategy and decision-making; creation, communication and delivery of value to customers; integration of elements of the marketing mix; determination and evaluation of alternative marketing strategies. Prerequisite: MKTG 323 ; senior classification in marketing.

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Class #texas_am-0995Fall 2026UGRD
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