MKTG 445

Account Planning and Research

Texas A&M University · UGRD · Fall 2026

1 section

Catalog description

Credits 3. 3 Lecture Hours. Concepts in account planning; gathering and analyzing data (database analysis, focus groups, interviews, surveys); compilation of research into a situation analysis and creative brief for use in a national advertising case competition. Prerequisites: MKTG 321 , approval of instructor.

Sections

Current meeting, instructor, credit, and enrollment details

Updated 7 hours ago

001

Availability not recently verified

Class #texas_am-0993Fall 2026UGRD

Days & times: No scheduled meeting time
Meeting dates: —
Location: —
Instructor: Staff

Class numbers and section codes come from the registrar.

Spot missing or incorrect course data?