MKTG 442

Innovation and Product Management

Texas A&M University · UGRD · Fall 2026

1 section

Catalog description

Credits 3. 3 Lecture Hours. Opportunity identification, concept generation, concept and program evaluation, development and launch of the various types of new products; specific topics include creativity, design, launch and management of new products. Prerequisite: MKTG 321 .

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Class #texas_am-0991Fall 2026UGRD

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