MKTG 440

Services Marketing

Texas A&M University · UGRD · Fall 2026

1 section

Catalog description

Credits 3. 3 Lecture Hours. Focuses on the unique challenges of managing a service-based business; delivering quality service to customers and building strong customer relationships; applicable to for-profit and not-for-profit organizations that depend on service excellence for competitive advantage. Prerequisite: MKTG 321 .

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Class #texas_am-0989Fall 2026UGRD

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