MKTG 438

Strategic Digital Marketing

Texas A&M University · UGRD · Fall 2026

1 section

Catalog description

Credits 3. 3 Lecture Hours. Implications of the internet and related digital technologies for marketing; evolution of the digital marketplace and impact on firms’ marketing mix decisions; competitive advantage; public policy issues; future trends and developments. Prerequisite: MKTG 321 .

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Class #texas_am-0988Fall 2026UGRD

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