MKTG 437
Sales Analytics
Texas A&M University · UGRD · Fall 2026
1 section
Catalog description
Credits 3. 3 Lecture Hours. Application of the principles of data-driven decision-making in a sales context in both consumer and industrial markets, use various tools for generating insights from data in such areas as sales prediction, customer value analysis, sales training, and incentive design. Prerequisite: MKTG 335 .
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Availability not recently verifiedClass #texas_am-0987Fall 2026UGRD
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