Principles of Marketing

Catalog description

Credits 3. 3 Lecture Hours. Survey of the activities and managerial decisions involved in creating and communicating value to customers; topics include strategic marketing, social and ethical issues, buyer behavior, marketing research, market segmentation and managerial issues related to the marketing mix, product, price, distribution and promotion. May not be used to satisfy degree requirements for a major in business. Prerequisite: Junior classification; for students other than business and agribusiness majors.