MKTG 336

Managing Business to Business Relationships

Texas A&M University · UGRD · Fall 2026

1 section

Catalog description

Credits 3. 3 Lecture Hours. Exploration of customer relationship management concepts and tools; organizational buyer behavior, sales technology, sales tactics and value creating strategies to succeed in marketing roles in business-to-business organizations. Prerequisite: MKTG 321 .

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Class #texas_am-0974Fall 2026UGRD

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