MKTG 322

Consumer Behavior

Texas A&M University · UGRD · Fall 2026

1 section

Catalog description

Credits 3. 3 Lecture Hours. Application of behavioral science to understand and predict consumer behavior; management of experiment design and execution; creation of solutions to real-world marketing problems in both business to business and business to consumer environments. Prerequisite: MKTG 321 .

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Class #texas_am-0969Fall 2026UGRD

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