Maritime Strategic Management

Catalog description

Credits 3. 3 Lecture Hours. Introduction to the strategic management process, with an emphasis on the maritime industry in the domestic and international context; formulation of strategy in the context of environmental opportunities and threats, how to analyze industry competition, and how to implement strategies and build competitive advantage; selection of a company engaged in domestic or international waterborne commerce and analyze the strategic planning processes of the firm using the standard techniques such as SWOT analysis, the Five Forces model and the Value Chain analysis. Prerequisites: Approval of instructor, graduate classification or special approval.