Distribution Channel Development

Catalog description

Credits 3. 3 Lecture Hours. Examination of the critical need for distributors and manufacturer's collaboration for channel development; exploration of the essential skills for innovating and managing go to market channels under rapidly changing business and customer requirements; establishment of a thriving relationship between suppliers and customers while maintaining a cost-effective and growth-oriented business model; emphasis on hands-on learning through the analysis of real-world problems. Prerequisites: Enrollment in the Master of Industrial Distribution program.