Digital Distribution

Catalog description

Credits 3. 3 Lecture Hours. Study of distributors use of technology to manage sales, operations, marketing and profitability; includes digital transformation, distribution analytics, business insights using technology, use of technology in marketing and branding, omni-channel customer experience, social media, eCommerce, software selection, implementation and emerging technologies such as AI, bots, block chain and IoTs. Prerequisites: Enrollment in the Master of Industrial Distribution program.