Industrial Business to Business Marketing

Catalog description

Credits 3. 3 Lecture Hours. Study of Business to Business (B2B) industrial and construction distributors’ marketing strategies, planning, and tactics; focus on the alignment of sales and marketing, customer buying journey, B2B branding, the role of suppliers in marketing, digital marketing strategies, marketing tactics, lead generation, and social selling; marketing tech, tools, and analytics. Prerequisites: Junior or senior classification and enrollment in Technical Sales minor.