Revenue Management in Hospitality, Tourism and Recreation Management

Catalog description

Credits 3. 3 Lecture Hours. Examination of strategies and analytical tools used to optimize revenue in the hospitality and tourism industries; exploration of pricing, demand forecasting, distribution channel management, customer lifetime value (CLV), and profitability optimization, with a focus on data-driven decision-making; emphasis on industry trends, technological advancements, and best practices for maximizing revenue while enhancing guest satisfaction. Prerequisite: Graduate classification.